Privacy Policy
Effective Date: March 31, 2026
Fjord (“Fjord,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, make a reservation, sign a waiver, or otherwise interact with our services.
This policy also describes your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
Information We Collect
We collect information that you voluntarily provide to us, as well as certain information that is automatically collected when you visit our website.
Personal Information
When you interact with Fjord, we may collect personal information such as:
Name
Email address
Phone number
Billing address
Reservation details
Waiver information
Payment information (processed through secure third-party providers)
This information is typically collected when you:
Make a reservation
Sign a waiver
Purchase a product or service
Contact us directly
Subscribe to updates or marketing communications
Payment Information
Payments are processed through secure third-party payment processors (such as Stripe or similar providers). Fjord does not store full credit card numbers on our servers.
Payment providers process payment information according to their own privacy policies.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type
Device type
Pages visited
Time spent on pages
Referral sources
Date and time of visits
This information helps us understand how visitors interact with our website and allows us to improve the user experience.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance functionality and understand how visitors use the site.
Cookies may be used to:
Improve website performance
Analyze visitor behavior
Remember user preferences
Measure marketing effectiveness
You may disable cookies through your browser settings, although doing so may affect some functionality of the website.
Analytics and Advertising Technologies
Fjord may use third-party analytics and advertising services, such as Google Analytics or similar tools, to help understand how visitors interact with our website and to improve our services.
These tools may collect information such as IP address, device type, pages visited, and interaction data. This information helps us analyze website usage and improve the performance and usability of our website.
Third-party providers may use cookies or similar technologies in connection with these services.
How We Use Your Information
We use the information we collect for legitimate business purposes, including to:
Process reservations and payments
Send booking confirmations and service-related communications
Provide customer support
Operate and maintain our website and services
Improve our offerings and user experience
Communicate updates, promotions, or events
Maintain the security and integrity of our systems
Comply with legal obligations
Sharing of Personal Information
We do not sell personal information.
However, we may share personal information with trusted third-party service providers that assist us in operating our business. These may include:
Booking and scheduling platforms
Waiver management systems
Payment processors
Email communication services
Website hosting providers
Analytics providers
Reservations and waivers may be processed through third-party booking and scheduling platforms. These providers process personal information according to their own privacy policies.
These service providers are authorized to use personal information only as necessary to perform services on our behalf.
We may also disclose information when required by law or when necessary to:
Comply with legal obligations
Protect the rights or safety of Fjord, our guests, or others
Prevent fraud or misuse of our services
Data Security
Fjord takes reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, loss, misuse, or alteration.
However, no internet-based system can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as necessary to:
Fulfill the purposes outlined in this policy
Maintain business and financial records
Comply with legal obligations
Resolve disputes and enforce agreements
Your California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have certain rights regarding your personal information.
These rights include:
Right to Know
You may request information about the personal information we collect, use, and disclose.
Right to Access
You may request a copy of the personal information we maintain about you.
Right to Delete
You may request deletion of your personal information, subject to certain legal exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Limit Use of Sensitive Information
If applicable, you may request limits on how sensitive personal information is used.
Right to Non-Discrimination
Fjord will not discriminate against you for exercising your privacy rights.
How to Submit a Privacy Request
To request access, deletion, or correction of your personal information, please contact us at:
We may request information necessary to verify your identity before processing your request.
Do Not Track Signals
Some web browsers provide a “Do Not Track” signal that allows users to request that their browsing activity not be tracked across websites.
Because there is currently no consistent industry standard for responding to these signals, Fjord does not currently respond to Do Not Track requests.
Children's Privacy
Fjord does not knowingly collect personal information from children under the age of 13 without parental consent.
If we become aware that personal information from a child under 13 has been collected without appropriate consent, we will take steps to delete that information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
When updates are made, the revised policy will be posted on this page with an updated effective date.
Contact Information
If you have questions about this Privacy Policy or about how your information is handled, please contact us at:
Fjord
2310 Marinship Way, Sausalito, CA 94965
hello@thisisfjord.com